Privacy disclaimer

(pursuant to EU Reg. 2016/679, "Regulation")

Fortuna Italia Srl with headquarters in Martina Franca, Viale della Libertà 45 is the Data Controller of your personal data collected through this website (“Site”) and the social media pages used by Fortuna Italia srl ​​(hereinafter “Social Pages”). We remind you that Fortuna Italia srl ​​will process your data in compliance with current legislation and as reported below.
This privacy policy describes the ways in which the personal data of users who access the Site, whether registered or not, and who use the related services offered by the Site are processed, including the registration of their account, the purchase of online products and further services made available by Fortuna Italia srl.
This information applies exclusively to the processing of personal data carried out through the Site; any third-party websites that can be consulted via links remain subject to the privacy policy provided by the manager of the relevant third-party site. We therefore invite you to read these documents before browsing third-party sites.

Categories of personal data

Fortuna Italia srl ​​collects and processes the following data from those who access and visit the Site:

1.1 Personal data collected automatically

● Browsing data: the computer systems and software procedures used to operate this website acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. This is information that is not collected to be associated with identified interested parties, but which by its very nature could, through processing and association with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by users who connect to the site, the addresses in URI (Uniform Resource Identifier) ​​notation of the requested resources, the time of the request, the method used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the operating system and the user's IT environment.

●Aggregate level information relating to user behavior on the Site (for example clicks and/or mouse movements) collected through the use of cookies; For more information on the use of cookies by Fortuna Italia srl, we invite you to read our Cookie Policy.

1.2 Personal data directly provided by you

● Personal data (for example: name, surname); contact details and contact details (such as email address, address, telephone number and mobile number); account name and password; Payment details; shipping address and billing address; data relating to purchases (date, quantity and type, product code, sale amount, VAT number where applicable, information on complaints, returns, guarantees and refunds and other information relating to the sale of products on the Site), provided during the registration on the Site or when using some services, such as purchasing products online. Although registering on the Site allows you to enjoy a simpler browsing and purchasing experience, any online purchases can also be made without registration;

● personal data, contact details and other personal data provided by you when completing forms on our website. We invite you to read the information that Fortuna Italia srl ​​publishes from time to time at the bottom of the forms - and which contain more detailed information about the processing of personal data carried out in this context);

● any contacts with Fortuna Italia srl ​​through Customer Service or the optional and spontaneous sending of messages, by e-mail or traditional mail, to the Fortuna Italia srl ​​addresses indicated on the Site entail the subsequent acquisition of the sender's address, including e-mail or the relevant telephone number, necessary to respond to requests, as well as any other personal data included in the relevant communications;

● data relating to your purchasing habits and preferences;

● any data of third parties (for example recipients of products sent as gifts) who, even if they do not use the functions and services of the Site, can still be acquired by Fortuna Italia srl ​​as they are entered by the user as recipients of deliveries. In the case of data provided by third parties, you are required to guarantee Fortuna Italia srl ​​that you have expressly obtained their prior consent and undertake to transfer the information contained in this information to them.

You are required to ensure that the personal data provided to Fortuna Italia srl ​​is correct and, in case of changes, to update such data by writing to Fortuna Italia srl ​​or by using the options allowed within your personal area, if you are registered.

1.3 Personal data collected through the social network pages used by Fortuna Italia srl

Fortuna Italia srl ​​may also collect some of your personal data when interacting with the social network pages used by Fortuna Italia srl ​​(hereinafter “Social Pages”). Some information is communicated to Fortuna Italia srl ​​directly by you, when you decide to share images published on our Social Pages through your profile, comment on our posts and/or express your appreciation of one of our products, one of our initiatives or even our event by selecting the appropriate buttons, as well as when you decide to write us an email using the private chat or other channels made available on the various social networks.

We may also become aware of some information indirectly collected as a result of your interaction with our Social Pages; for example, we can know the time and day in which you express your appreciation for one of our posts or send a request through an email message.

We would like to point out that the knowledge of many of your personal information may depend on the social network settings you have chosen and the contents you choose to make public. This information may also include your name, surname, some contact details, and the image associated with your social profile. Therefore, we remind you that some of your information is visible to Fortuna Italia srl ​​once you decide to follow our Social Pages. For this reason we invite you to read the privacy information of the various social networks and check the privacy settings.

1.4 Data relating to minors

The services referred to in this Site are intended for persons aged 18 or over. Fortuna Italia srl ​​does not request, collect, use and freely disclose personal data provided by persons under the age of 18. If Fortuna Italia srl ​​learns that it has collected data from a minor, it will delete it. If you are not of the required age, please do not register or proceed with the purchase of a product online and ask an adult (your parents or guardian) to carry out the necessary procedures.

2. Purpose and legal basis of the processing of personal data

Personal data is collected and processed electronically, also with the aid of electronic and information means, according to the principles of necessity, lawfulness, correctness, proportionality and transparency for the purposes and according to the conditions of lawfulness (so-called legal bases) of indicated below:

2.1 Allow you to browse our Site and allow you to use the services offered there

● To provide you with the requested services (for example, management of the registration and access processes to the Site, account management, user assistance, management of any complaints, management of the wishlist, consultation of your order history, management of email addresses shipping and invoicing, checking the status of your orders, data processing for the provision of the individual services requested by you, such as for example purchase and collection in store). We specify that those who decide to register on the Site: i) receive a code to enter at the time of registration, ii) access their reserved area, where it is possible to set the password, and iii) view the data already provided to Fortuna Italia srl ​​in place of registration request and any consent given, which they may freely modify when registering on the Site and at any other time.
● To manage online orders (for example, carry out the online operations necessary to manage the order; verify that the information provided for the transaction is complete, valid, correct and not fraudulent; process the order and deliver the products ; provide pre- and post-sales assistance services, including returns or the management of legal guarantees; contact you, also via e-mail, for any problem relating to the management of the order or subsequent requests relating to the same. Please note that Fortuna Italia srl ​​requests information relating to payment methods and payment card exclusively during the purchase process. This data will be sent securely to certified payment service providers for transaction authorization. Fortuna Italia srl ​​cannot view or access your full payment card details under any circumstances.
● To provide you with assistance when requested by you through our Customer Service and to respond to your request via email or telephone;
● For personnel research and selection purposes if you forward your CV upon request or spontaneously. For more information on the use of your personal data for this purpose, read our Information for candidates available in the Careers section;
● To contribute to the contents of the Archives site by providing historical material on Fortuna Italia srl. For further information on the use of your personal data for this purpose, read our information available in the Archives section of the site;
● To use the Wedding List service. For more information on the use of your personal data for this purpose, read our information available on the Wedding List website.
In all the cases indicated above, the legal basis of the processing is the execution of a contract and the execution of pre-contractual measures.
2.2 Interaction on social networks

To allow you to interact with our Social Pages, send comments, express your appreciation of the initiatives promoted by Fortuna Italia srl, share our posts. We will process your data to allow you to carry out this activity and follow up on your requests transmitted via these channels.

Analysis of consumption habits

To analyze your consumption habits and carry out market analysis and research in order to improve our commercial offer and send you promotions and invitations suited to you and your preferences. The legal basis for this processing is your consent (collected when requesting Fortuna Italia srl ​​Fidelity Cards and revocable at any time).

2.4 Marketing

To send you advertising and promotional material by post and telephone or by electronic communications, such as e-mail, text messages and other digital channels authorized by you. The legal basis for this processing is your consent (collected when requesting Fortuna Italia srl ​​Fidelity Cards and revocable at any time).

2.5 Protection of rights and compliance with the conditions of use of the Site and verification of compliance with the provisions of the Fortuna Italia srl ​​Fidelity Card Regulations and protection of rights

To ascertain responsibility in the event of hypothetical computer crimes against the site and to manage any conduct in violation of the provisions of the Fortuna Italia srl ​​Fidelity Card Regulations and to protect our rights in court. The legal basis for this processing is the need to pursue our legitimate interests (protection of our rights in court and verification of compliance with the Fortuna Italia srl ​​Fidelity Card regulations).

2.6 Fulfillment of legal obligations

To comply with obligations imposed by laws or regulations (for example for invoicing, bookkeeping, obligations to report security incidents, respond to your requests to exercise your rights) or by orders from the competent authorities. The legal basis for this processing is the need to fulfill a legal obligation.

2.7 Improvement of the Services

Furthermore, together with the notification of the completed purchase, Fortuna Italia srl ​​may ask you to express your opinion on the service received. If you decide to provide your opinion on the service provided, the answers you provide will be treated in aggregate form and on the basis of Fortuna Italia srl's legitimate interest in improving its services. However, filling out the questionnaire is completely optional, therefore failure to provide data will not have any consequences for the user.

Finally, it is specified that the navigation data are subsequently used in order to obtain anonymous statistical information on the use of the Site and to check its correct functioning. For further information you can consult our Cookie Policy.

3. Nature of the provision of personal data

With respect to the purposes referred to in points 2. a), e) and f), the provision of data marked with an asterisk in forms available on our Site is mandatory for the provision of the requested services (for example at the for issuing the Fortuna Italia srl ​​card, or registering your account, or for forwarding a CV) and failure to provide, incomplete or truthful communication will make it impossible to provide the requested service. The provision of personal data other than those indicated above is optional and any refusal does not in any way affect the user's ability to use the services and will result in the impossibility, even if only partial, of pursuing the purposes indicated above ( for example, Fortuna Italia srl ​​may not be able to send the user promotional material on products that may be of interest to the user).

4. Recipients of personal data and transfer to third countries

For the purposes of pursuing the purposes indicated above, your personal data will be processed by authorized personnel of Fortuna Italia srl ​​(including the Sales Director, sales employees, authorized personnel of the Marketing Department, Human Resources Department and the Information Systems Department, Customer Service, and Logistics Division), as well as by the authorized personnel of third parties who operate as our data controllers (IT and customer support service providers, virtual infrastructures, CRM solution providers, companies that offer the data service entry and mailing, brand and, in the case of participation in prize competitions or events, companies that organize and manage competitions and events on our behalf). Furthermore, the data may be communicated to the following categories of recipients, who always act as our data controllers: companies of the group to which Fortuna Italia srl ​​belongs for the performance of IT and logistical support, administration and accounting activities; companies appointed by Fortuna Italia srl ​​to send promotional communications; to the payment service provider to allow the payment of purchases made on the Site, or their reimbursement if necessary.

Where strictly necessary for the pursuit of the purposes indicated above, your personal data may also be communicated to independent third parties who are data controllers, such as the competent authorities (for example for the management of disputes), notaries and chambers of commerce (in case of participation prize competitions) or PR companies (for participation in events), legal, tax or administrative consultancy firms (if the communication is necessary or functional for the correct fulfillment of the contractual obligations relating to the services offered by the Site, including the contract of purchase, as well as obligations deriving from law or in the case of assessment, exercise or defense of a right), to the acquirer (in order to allow the payment of purchases), to the shippers and companies that deal with logistical support and manage the points to collect the products purchased on the Site (Access Point).

In the event that you interact with the Social Pages, your data may be known by the companies which, as data controllers, provide assistance and support to Fortuna Italia srl ​​in the management of its profiles on the main social networks. Furthermore, in the same cases we remind you that your data may be known by the companies that manage the social networks as independent data controllers. To find out how these companies process your data and, if necessary, change your data protection settings, we invite you to consult the section dedicated to privacy on each social network.

Further information on the categories of recipients is available in the respective information on the processing of personal data referred to in point 2.

Personal data will not be disclosed or transferred to third parties for use for their own purposes; it is understood that, in the event of any extraordinary corporate operations (e.g. transfer or rental of a company, merger, etc.), the data could be transferred or given to third party purchasers/tenants or entitled parties.

For specific needs related to the location of the servers of Fortuna Italia srl ​​and/or its suppliers, Fortuna Italia srl ​​also uses suppliers located in third countries outside the European Economic Area for the provision of services. In this case, Fortuna Italia srl ​​undertakes to guarantee adequate levels of protection and safeguards also through contractual agreements, including the stipulation of standard contractual clauses.

The list of recipients of the processing is available by writing to the Fortuna Italia srl ​​addresses indicated in the "Contact Data" section below.

5. Storage of personal data
Fortuna Italia srl ​​retains your personal data for the time strictly necessary to pursue the purposes indicated above (for example where the user has an account, until its closure) in compliance with the civil and fiscal conservation obligations and the limits established by the law.
The data processed to fulfill any contractual obligation with you may be kept for the entire duration of the contract as well as for a subsequent 10 years from the end of the fiscal year following the relevant one, to deal with any assessment and/or dispute of a tax nature.
In the event of disputes: in the event that it is necessary to defend ourselves or take action or even make claims against you or third parties, we may retain the personal data that we deem reasonably necessary to process for these purposes, for the time in which such claim can be pursued .
Further information on the retention times of the processed data is available in the respective information on the processing of personal data referred to in point 2.

6. Security

Fortuna Italia srl ​​recognizes the importance of protecting the personal data (e.g. identification data and transaction data) of users of the Site. For this reason Fortuna Italia srl ​​adopts security policies and measures of a technical and organizational nature to protect, in compliance with current regulations, the personal data of users and the IT systems used for the management of the Site. In particular, Fortuna Italia srl ​​has implemented measures to protect personal data against accidental or intentional tampering, loss, destruction, disclosure or unauthorized access to data collected online.
However, although Fortuna Italia srl ​​continues to implement and improve security measures in line with the development of technology and industry standards, due to the very nature of the Internet such measures cannot limit or totally exclude the risk of unauthorized access or data dissemination. It is therefore recommended to periodically update software for the protection of data transmission over the network (e.g. antivirus) and to verify that your electronic communications service provider has adopted suitable measures for the security of data transmission over the network (e.g. firewall and anti-spam filters). We also remind you that access to your personal account, containing your personal data, is only possible by means of a username and password: to help us better protect such data, it is therefore recommended not to communicate or make such information available to third parties.
With regard to payments made for online purchases, the Site uses systems aimed at guaranteeing maximum security thanks to the use of the most advanced technological and coding systems (SSL).

7. Your rights

As an interested party, pursuant to articles 15 and following of the Regulation you have the right to:
● receive confirmation of the existence of your personal data, access their content and obtain a copy (right of access);
● update, modify and/or correct your personal data (right of rectification);
● request the cancellation or limitation of data processing in the cases provided for by the Regulation, including where the data have been processed in violation of the law or if conservation is not necessary in relation to the purposes for which the data were collected or otherwise treaties (right to erasure and right to limitation);
● revoke consent, where given, at any time and without prejudice to the lawfulness of the processing based on the consent given before the revocation (right to withdraw consent);
● within the limits of the provisions of the Regulation, receive a copy of the data provided by you in a structured format, commonly used and readable by an automatic device and request that such data be transmitted to another data controller if technically feasible (right to data portability data).
You also have the right to object at any time to the processing of your data for direct marketing purposes including profiling to the extent that it is connected to such direct marketing and in cases where the processing is based on our legitimate interest (right to object ).
You can exercise your rights at any time by writing to the following email address: or by sending a registered letter with return receipt to the following address: Via Della Libertà 45, 74015 Martina Franca.
When contacting us, you must include your name, email address, postal address and/or telephone number if provided and your Fortuna Italia srl ​​card number (if you are the holder of a Fortuna Italia srl ​​card), to correctly manage the Your request.
We remind you that requests for data deletion are subject to current legal and regulatory obligations regarding document retention.
We remind you that for the management of consent where given (including revocation) and for modifying or updating your personal data and your profile you can access your reserved area at any time and use the functions available in the "modify" section. profile".
Fortuna Italia srl ​​may ask you to prove your identity and will provide you with information relating to the action taken on a request within one month of receiving the request. In accordance with the provisions of the Regulation, this deadline may be extended by two months, if necessary, taking into account the complexity and number of requests: in this case Fortuna Italia srl ​​will inform you of this extension, and of the reasons for the delay, within one month from receipt of the request.
At any time you can lodge a complaint with the Supervisory Authority in case of violation of the regulations regarding the protection of personal data. For more information:"

8. Contact details of the Data Controller and the Data Protection Officer

The Data Controller is: Fortuna Italia srl, with headquarters in Martina Franca, Viale della Libertà 45, VAT number 03242620734, telephone 080/8695847.
The Data Protection Officer is available at the following email address: or by sending a registered letter with return receipt to the following address, Fortuna Italia srl ​​Viale della Libertà 45, Martina Franca.

9. Updates

This information may be updated over time also in consideration of changes in laws or regulations regarding the protection of personal data and, in this case we will inform you. The changes and updates will apply from the moment of their publication on the Site (in the event of changes for which the applicable legislation requires the collection of consent you will be allowed to express your choice freely). We therefore invite you to periodically consult this page to check the most updated version of the information on the Site.

Last update: April 2021.